Introducing the ‘real’ Dubai: Tourism chief unveils plan to market the emirate to the world
For decades, the emirate’s tourism marketing strategy was focussed on luxury resorts and high-end shopping. But the CEO of Dubai’s tourism promotion body, Issam Kazim, says ‘bling’ is no longer the way to attract 20 million visitors by 2020. The man in charge of marketing Dubai to the world says he is changing tack. The…