Emaar, TikTok explore synergies
Emaar can access TikTok’s international audience via destination marketing, digital content creation Emaar has signed a memorandum of understanding to explore collaboration opportunities with TikTok. TikTok will mark its official launch in the UAE on New Year’s Eve with a one-minute dynamic lighting show on the Burj Khalifa, preceding Emaar’s fireworks display. Following the MoU,…